Plenty of Americans are gearing up to show their loved ones appreciation on Valentine’s Day with candy, flowers, cards, and other gifts, contributing to a significant economic boost for these sectors. Fox Business reported that spending for Valentine’s Day is projected to reach an all-time high of $27.5 billion this year, averaging $188.81 per person.

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Chocolate remains one of the most popular gifts. The confectionery market sees heightened activity during Valentine’s Day, with the National Confectioners Association anticipating a three percent increase in retail sales this year. This sentiment aligns with increased chocolate imports into the U.S., which totaled $4.6 billion in 2024, up from $4 billion in 2023, with significant volumes imported from Canada, Mexico, Belgium, Germany, and Poland.

The floristry business also blooms this time of year, with the National Retail Federation (NRF) estimating spending on flowers alone to be $2.9 billion. CEO of 1-800-Flowers, James McCann, noted that Valentine’s Day typically ranks high in terms of sales, benefiting from the holiday’s fortunate occurrence on a Friday this year.

Greeting cards play a significant role in gifting traditions, with Americans expected to spend $1.4 billion on them, making Valentine’s Day second only to Christmas in card sales, according to Hallmark.

Restaurants, too, are poised to capture a significant share of Valentine’s Day spending, with $5.4 billion earmarked for dining out. This not only encompasses romantic dinners for couples but also inclusive celebrations for singles and groups. Furthermore, the NRF reported that jewelry stands as a substantial gift category, expecting $6.5 billion in spending.

Source: IndexBox Market Intelligence Platform